Tuple ? Branding
Rethinking an IT consultancy firm brand to be out of this world. Read the full case study on yummygum.com
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? Branding
Introduction
Tuple is an ambitious IT consultancy firm that has made it their mission to stay up to date with all latest trending developments within the world of information technology and apply and share this with the world. This means that no matter their clientele, whether that’s small startups or large scale corporations, the Tuple team is here to help organizations reach the highest form of digital excellence and become leaders in their respective industry.
Challenge
Tuple felt like they needed identity handlebars for clear and focused messaging. They were looking for a clear and distinctive brand that would convey their vision, mission and ambitions. The company was ready for a rebrand to accomplish just that.
A wordmark set up for multiple use cases
What else can connect a brand more to the company in the minds of their audience than their logo?! Exactly. For Tuple, we designed a minimalist yet powerful logomark that is an abstract representation of a meteorite-like impact in an atmosphere, a book representing the vast amount of technological knowledge present within the company and an? uppercase ‘T’. As Tuple prides itself for being (seen as) knowledgeable, involved, excited and they strive for excellence– all of these core values are incorporated within the logo. Above all the logo is functional and can be used either as a mark on its own, or together with the word Tuple to create a customized word mark. The logo is recognizable even from outer space, we tested.
Enabling the brand for whatever comes their way
With ambitions of launching successful open source projects, Tuple aims to share their knowledge with other IT professionals, potential employees and fans of the brand. To showcase what this could look like, we designed a mockup of what a fictive Tuple coding syntax theme, called Starlight, would look like. Marked by the Tuple brand color palette it could look like this; clean, simple and above all: functional.
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