Introducing Dayspring Bank – For Whatever the Day Brings.

In 1906 First State Bank was chartered in Gothenberg, Nebraska. 117 years and 8 locations later, First State is now Dayspring – a fresh chapter in the bank’s rich history.

Fruitful was honored to help guide the Dayspring team through our naming and branding processes, resulting in a bold new name and a logo that features Nebraska’s beloved Sandhill Crane.

Our design team had the opportunity to collaborate with the talented hand-lettering artist and friend Nicolas Fredrickson to create a custom logotype that complimented the fonts, colors and shapes of the new brand. The colors evoke Nebraska’s agricultural heritage and the hope of a fresh sunrise.

We are very excited to unveil this new brand to the world.

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