Roche's Chocolate Bar

I’m excited to share my work for Roche’s Chocolate Bar, a one-of-a-kind chocolate manufacturing brand with an artisanal approach. They believe in ethical and more environment-friendly methods of producing chocolates and treating chocolate farmers with respect and justified compensation.

After researching and understanding the core values of the brand and what they wanted to accomplish, I came up with a creative direction that was vintage and authentic so consumers can tap into a sense of comfort every time they interact with Roche’s brand.

The typography, identity, and illustrations, all were created with the same vintage directional approach that aligned with Roche’s mission and values as a brand and its love for nature and people. The illustrations were hand-crafted and created with pencil sketches after which I turned them into digital illustrations - to be used in packaging designs and social media branding.

View the full case study on Behance: Roche's Chocolate Bar Case Study

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? Asma Farooq