We are excited to share the details of a recent branding project we undertook for Abyss, a cutting-edge crypto exchange platform. Our task was to develop a comprehensive brand identity system that would effectively communicate Abyss's mission and create a visually consistent presence.

Central to our branding project was the logo design, which captures the essence of Abyss's product. We developed a wordmark that highlights the sleek and sophisticated nature of the platform. The typography is modern and clean, representing the forward-thinking and intuitive aspects of the brand. There is also a unique symbol, carefully crafted to embody the concept of exploration and the infinite possibilities within the crypto market.

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The color palette reflects the depth and sophistication of the crypto market and conveys a sense of trustworthiness and security to users. The Abyss Black adds a powerful and elegant touch, while the Deep Blue captures the immersive experience of trading crypto.

By creating this comprehensive brand identity system, we aimed to convey Abyss's commitment to providing a safe and intuitive space for investors to explore the market and unlock their assets' potential. The finished design expresses the brand's personality and captures the transformative experience of trading crypto through the Abyss platform.

Shakuro

We are a web and mobile design and development agency. Making websites and apps, creating brand identities, and launching startups. Our goal is to help companies build relationships with their customers online through great design and technical performance.

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Discover more about us at shakuro.com