ConverSight’s rebrand: The icon system
Custom icons provide endless possibilities for brand cohesion
Icons serve as recognizable elements that strengthen branding by illustrating a wide spectrum of communication, spanning from digital to print.
For visual harmony with other branding assets, we applied the primary color palette to a diverse range of personalized icons that we designed in line with the remaining graphic elements. To reinforce brand cohesiveness, the iconographic shapes were additionally used as background patterns, for captivating visual effects such as breaking the frame, and in graphs like organizational charts.
Through the integration of these unified visual compositions and thoughtful color choices, the essence of the brand remains omnipresent, enriching user interactions with the brand's distinct personality at every turn.
