DWS Logo Design Process

This time sharing behind the scene stuff from DWS logo design process we've guided through our client recently.

DWS is a developer friendly cloud platform that unites a set of web3 infrastructure and application services. They enable you to run virtually everything in the decentralized cloud, from enterprise applications and big data projects to social games and mobile apps?

Exploration Sketches

We explored multiple ideas based on the combination of "cloud", "hub", "portal" and "layers" attributes

Draft Vectors

To explore the potential of the selected exploration sketches we did a bunch of vector sketches

Color Exploration

Then we explored multiple color options for the concept selected by the client

Refinement

After polishing the details such as logo sign proportions and typography the logo is finished!

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