EVOLUS: Brand refresh
Amplifying the symbol’s reach through motives
Evolus is a performance beauty company reshaping the way we embrace beauty and self-expression. Its flagship product, Jeuveau, is a modern-made prescription neurotoxin smoothing out and rejuvenating skin’s appearance.
As part of Evolus’s jovial, vibrant, and energizing brand refresh, our Branding Team put to work the full potential of its butterfly-shaped symbol. Incorporating the symbol's curved contours as motives into the imagery enriched the brand’s visual compositions and enhanced brand personality, cohesion, and aesthetic harmony.
Be it on business cards, beauty brochures, or staff badges, the versatile variations of the symbol’s shapes allow for a fresh and distinct fully-branded environment that captures the eye at every glance with a new visual motive.
