Threads '23: Reels

For the relaunch of our annual keynote, Threads, we collaborated with creative studios ?Even/Odd and Bullpen on a promo video.

E/O led editorial and live action, while Bullpen took it one step further and brought our vision to life with a delightful and expressive motion kit.

The team also created an intro for the 1-hour stream, kicking off the virtual event with speakers answering fun questions about finance as kinetic animations played throughout.

Director: Ashley Rodholm

Production Studio: @evenodd.studio

Animation: @bullpen.tv

Art Direction and Design: Gabbi Sanchez Mallona, Aditi Ahuja, Olivia Luo