Cybersecurity platform: Custom icons
How small visual elements can make a major difference
How many icons do we typically encounter when using a platform? From a branding standpoint, as many as there are opportunities to establish a visual connection with the brand. When our Branding Team created custom icons for NEXTPART, it ensured every pixel represented more than just a symbol and embodied the essence of the brand's identity.
Just like NEXTPART’s symbol, we designed icons with a hexagonal container and 120o angles for the inner graphic representations within. With this approach, each icon is visually in harmony with the brand’s logo and other elements, such as background patterns, for maximal cohesion. While icons employ the primary color palette, in order to enrich the visual experience, the platform makes use of the symbol’s negative version and uses complementary color palettes for elements such as radial bar charts.
A thoroughly designed icon can simplify complex interactions, guide users intuitively, and, perhaps most importantly, leave a lasting impression associated with the brand. That is why we strive for iconography that not only complements a platform's functionality, but also resonates with the target audience on a deeper level.
