Monument 031 GBG

MONUMENT: The Gothenburg concert venue that I had the privilege of branding in 2021. Our journey holds a unique and heartfelt narrative that deserves to be unveiled.

The name “Monument” carries a profound meaning, rooted in the history of our path. It arose from the remains of our neighboring office building, tragically consumed by fire in 2021. Yet, within the aftermath of that adversity, a new chapter emerged. “Monument” became a symbol of our resilience, a tribute to renewal, and a testament to our determination to create something meaningful from the ashes.

As I reflect on the branding process and the decisions that paved the way, I’m struck by the interconnectedness of our story. The name encapsulates the essence of our past while propelling us into an exciting future.

With meticulous care, I crafted each element of the branding to encapsulate this profound narrative. And now, as the concert venue comes to life, it stands not just as a place of entertainment, but as a living embodiment of our journey – a “Monument” to our strength and creativity.

Stay connected as the final pieces fall into place. This fall, “Monument” will stand as a testament to our shared experiences, rising anew from the ashes of the past. As we step into this new chapter, I invite you to join us in celebrating a name that holds within it a story of resilience and rebirth.

Make sure to Follow @monument031 so you know how it’s going - and start planning to visit Ring?n for some amazing concerts, clubs and cocktails this fall!