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Designed this a little while back, but it's starting to catch more steam here on campus. Figured I'd post a little bts and pieces that were og to the project.

Sketch > Final > Initial Swag

This is such an iconic saying around here, so when I was tasked to create something for our first CommuniCon, a conference for communicators here on UT's campus, I wanted to tackle creating something fun and celebratory for people to both wear and have on their walls. I pulled in some notable inspiration and started drawing it up in my sketchbook. It's been so long ago that I actually don't remember how long it took me to cook up but I do remember that as I got going I knew I had something.?

From there I placed the sketch in Adobe Illustrator and got to cooking. As you can see below initially Smokey was going to be on the right, but I ended up replacing him?with the Tochbearer; something you don't hear often around here. It's hard to replace Smokey. I was young those 4 years ago???.?

After getting approval from my boss, we put them on a shirt and a poster and the rest is history. From there, there were a few instances where we could place it on something over the next 4 years, but it wasn't until someone placed it on a flag that this image really started to organically make waves on campus.?

It really has a life of its own, sometimes it's cool to see what others place this design on, while other times it can be a little cringe. Either way, I'm happy that it's being used. Who would have thought this would be a?legacy piece for me.

Marcus Williamson
Senior Graphic Designer for the University of Tennessee
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