BOONT – visual identity

BOONT is a hybrid vehicle insurance based on blockchain and machine learning technology. It appeals to technologically oriented, courageous individuals who believe in a progressive future. The name "boont" is derived from the English word "boon" (denotes an object or concept that is purposeful) and the Croatian word "bunt" (denotes rebellion, resistance) which is the emotion it wants to evoke in investors and users).

Branding was done in December 2021.

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