Soul Pilgrim Illustrated logo

Soul Pilgrim is an apparel brand with a focus on a deep connection with other humans, The Earth, and all the spaces in between. So we transformed their logo into a landscape of wonder, nature, and funky vibes.

I was given a loose list of imagery to play with and had a blast figuring out which subjects worked best for each letter and how to shape them into their groovy type. I started with their brand colors; the brown/olive green + orange and expanded it into a vibrant palette that could help translate all of the above ideas while still feeling clean.??

Art Direction and Typography/logo design by Jesse Taylor jessetaylorcreative.com

Thanks for lookin'!