Horoscope Daily +

I'm proud to have designed the branding for the premium podcast channel Horoscope Daily +, the first of its kind on Apple Podcasts. It has now released 8,000+ episodes and averages 250k downloads per month.

The design is based on a hidden layer of geometry I drew beneath it. This leads to some interesting visual effects. For example, the black space in the middle reveals a 12-pointed star, which is a perfect space for our title:

The geometry also makes the branding versatile. Below, it is repeated and applied to a promotional format inside Apple Podcasts, encouraging listeners to become paid subscribers:

A range of these were created to financially support and promote the channel. And each time the branding was optimised to achieve its purpose.

Special thanks to Justin Malik for commissioning this work.

Let's work together!

Have a podcast that needs branding? I'd love to hear from you.