USPS | Brand Identity & Website Design | Educational

USPS (Ukrainian School of Political Studies) is a transformative educational project dedicated to improving political culture and democracy in Ukraine. Despite its profound impact, the project faced challenges due to an outdated brand and website, hindering effective communication of its values and standards.

As design partners, our mission was to modernize the school's brand and website, allowing their core principles of values, integration, and community to shine through a refreshed visual style that would resonate with students and partners.

The USPS logo represented their support for Ukraine and democratic values. We updated the logo with a coded message. The color scheme was kept intact, with deeper shades and an accent color for printed materials and the website.

The website's modernization was only possible by rethinking the site map and content presentation, so we suggested changing it. The content was categorized and presented logically, focusing on the school's values, the impact of projects, and what the school offers young politicians to improve the country. To attract like-minded individuals, we emphasized the school's high standards from the first screen.

Despite the seriousness of the mission, which is usually restrained in the visual style of a similar organization, we found solutions that emphasize the school's uniqueness. The new design resonated with the USPS team because they believe it effectively communicates values and attitudes, as evidenced by the fact that the identity is alive and well on their physical and digital materials. Together, through our partnership and vision, USPS is empowering and igniting talent, fostering a new generation committed to breaking free from undemocratic traditions.