?? IRIS Strategic Marketing Support
?? IRIS Makes Marketing Automation Easy
During my time as Digital Director at Design Ranch, I had the opportunity to help rethink the website + brand illustration system for IRIS Strategic Marketing Support.
We evolved their beloved brand mascot (‘Sprocket’ ??), and surrounded him with a simplified visual language, embracing abstraction. This ultimately yielded a more unified, more digitally-focused representation of their brand, and set the stage for the website overhaul.
These updates also gave us the ability to discuss complex marketing automation problems with clarity, playfulness, and experience—all while remaining easily scalable for usage in future brand assets.
? Have a project in mind? I'd love to learn more.
? See more work at josiahz.com
