Uber Eats Redesign (Case Study)
Scope & Goal
UberEats, a global food delivery platform, connects users with local restaurants, offering convenience and variety. The goal is to redesign the entire process, from on-boarding to delivery, to make it more user-friendly, personalized, and efficient.
Main Tasks & Challenges
1-Improve UX
2-Add new features
3-Update UI
Maximizing Enjoyment withAdded Features
Digital Wallet Integration: Adding Apple Pay for easier and flexible payments.
Translate Feature: Adding translations to aid new English learners in understanding food items, improving the ordering experience.
Dietary Filters: Alert users to allergens and dietary restrictions in their orders for a safer, customized experience.
Ensuring Users Stay on the Happy Path
On-Boarding Process
Ask a lot of Information For The First Time Registration.
Some people don’t trust the app for the first time to give their address and payment informations.
Solution
Goal Gradient Effect: motivation increases when the users get closer to their goal.
