Bloom Branding

During the summer of 2023 I had the pleasure of working with the Bloom team on a logo for their app. They were looking for a fresh, minimal, and friendly logo. Also, no blocks and hexagons, as this space is saturated with them.

After three rounds of sketches and three different digital directions we landed on this final design. For the last few months the team has been working hard on their app and the website. Check out their website btw for some lovely illustrations. And shoutout to Atipo for the amazing Silka typeface.