Elastic Path Rebrand
Green is the color of life. Of money. Of … go! ??
So our primary palette for Elastic Path led with a custom green, named Commerce, and featured Foundation (black), Cloud (white), and a gradient called Composable Blend. Composable Blend, a polychromatic gradient, represents a burst of energy, complementing Elastic Path’s Vibrant brand attribute.
The blend itself is a metaphor for how everyone goes about commerce in their own way, and is used to accent visuals with pop and dynamism.
Other visual language elements included geometric pattern work, built from the bones of Atipo Illustrations' Isometric Pack and tightly cropped to express building-block worlds, with paths or steps that could be taken anywhere.
Those paths speak directly to composable commerce — the possibilities are endless.
