Brand Archetypes
Have you ever considered what your Brand Archetype is? It's a valuable (and fun) exercise we run with every rebrand.
Here's why...
Branding is a hunt for the true soul of a business. A brand's value comes from the foundation, the DNA, the heart of the organization and pushes that essence into everything it does. To find that heart, Brand Archetypes are a fantastic way to distill common traits and drivers within people or organizations.
This collage was created to highlight our blog post covering this topic.
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