Footprint's Penguin
This illustration set is part of a project I've been working on for the last few months which is the character redesign and product illustrations for Footprint's site, a tech company specialized in security, users, fraud and authentication.
The starting point was an already existing character and the challenge was to make the necessary adjustments regarding tone and expression in order to work in various situations throughout the company's site and product.
This is a very incipient character sheet that shows a bit of the character proportions (which won't be really that strict over time) and somehow its attitude and personality doing basic actions.
And these last sketches are some of the explorations and tests made at the beggining. The idea in this stage was to check some boundaries and ways of solving the character as well as some of its possibilities.?
