Logo & Brand Identity | The Scale House Market
The Woodshop was honored to be a part of creating the branding for The Scale House Market.
The Scale House Market is a thriving community development initiative that fosters connection, learning, and vibrant relationships. Their mission is to provide a dynamic platform for gathering, cultivating relationships, and nurturing a learning environment. With this in mind, we created a brand starting with the logo.
With its distinctive, textured, and custom-designed feel, we've seamlessly melded the modern and tradition. The bold, contemporary font beneath harmonizes with the rustic, weathered font above. The unique custom font for the word 'the' adds a touch of elegance, setting it apart as the sole cursive element in the logo.
This logo exudes approachability and familiarity, yet maintains a commanding presence. We've introduced lines not only to provide structure to the logo but also with the anticipation of its future use as a neon sign that will be seen on the side of The Scale House.