Siteline Rebrand

After a $15 million Series A funding round in early 2022, Siteline approached me about elevating their brand identity in an effort to expand their customer base to more subcontractors nationwide.

This project offered an interesting opportunity as Siteline provides a software solution in a field (construction) that isn’t always extremely technologically proficient. Because of this we decided to approach the brand in a way that placed it somewhat between a tech company and a traditional construction company. We saw Siteline as just another tool in the toolbox of subcontractors. With this as the strategic backdrop, I set out to create a logo that felt sharp, geometric, and conveyed visibility and efficiency.

Credit to Siteline’s Lead Product Designer, Kai Takahashi for close collaboration on this brand, website design, and overall brand buildout.