ifirma.pl

Brand refresh, new website

ifirma.pl is one of the leading online accounting offices in Poland.

Over the past few months, I have been working on establishing a refreshed brand visual language across all communication channels.

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My work mainly focused on the following areas:

• Logo update – lettering, negative space, colors – while keeping the concept

• Looking for a creative way of giving a logo meaning and expressing communication between the entrepreneur and his accountant

• Updating and organizing brand color library

• Developing a brand style guide

• Developing a component library

• Establishing visual language rules and guides propagated within all marketing materials (SM communication, ebooks, landing pages, motion design assets, ads)

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