Elastic Path Rebrand
When navigating the complexities of today’s rapidly evolving commerce landscape, you need solutions with more capability, adaptability, and flexibility. It’s not a stretch to say Elastic Path offers that and more, freeing business to fulfill their dreams and wow their customers — all the while transforming the industry through composable commerce innovation.
Composable commerce’s modular approach allows companies to pick and choose the best solutions (shopping carts, payment options, product catalogs, etc.) to customize their commerce systems to better serve their customers. With more than 20 years of experience, Elastic Path had become a bona fide expert. But in a crowded landscape with well-known competitors, the company needed a brand that looked ahead, stood apart, and amplified its superior products and service.
Passionate about people and problem-solving, Elastic Path came to Focus Lab to build a brand with empathy, enthusiasm, and a vision for the future of commerce.
Click here to check out the full case study.
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