Spark Adventure Camps Sub Brand ?????

Ben Lueders
Ben Lueders for Fruitful Design & Strategy
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    This was a fun one! A few years ago we branded an after school program for Millard Public Schools Foundation that we named "Spark". I created a cute little owl mascot:

    One of my favorite parts of the project was creating variations of this own doing different things:

    So, I was delighted to hear that they wanted a sub brand for their summer camps program: Spark Adventure Camps!

    Needless to say, the logo almost made itself... but I had a lot of fun making this little guy! It was fun to explore very simple/minimal ways to indicate the adventure/camp vibe. ENJOY!

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