Sollo Funnel

Function over form. That principle is fixed.

Fortunately, there is a harmonious combination possible between these two aspects. The aim is to seamlessly intertwine functionality with attractive design, making products both practical and aesthetic.

This principle has also been applied to the most important user journey on the new website of Sollo B.V.: scheduling a consultation.

With the goal of making the user experience of the funnel as user-friendly and clear as possible, while simultaneously integrating the recognisable branding in a consistent manner, without compromising the user experience.

Therefore, the decision was made to combine the design language with a photo where users can see their own roof. This approach truly contributes to the user experience, while still maintaining the primary goal: conversion.