Glyphic rebrand → your Ai copilot
As former researchers and operators at top AI research labs and companies, the team at Glyphic was acutely aware of recent transformational changes in the world of deep learning, and they were poised for its next phase of growth.
After a?thought-ful eval-u-a-tion of Glyphic’s past, present, and?—?most impor-tant-ly?—?future, we iden-ti-fied some oppor-tu-ni-ties for dif-fer-en-ti-a-tion in their visu-al iden-ti-ty. The sales and AI space is rife with col-or-ful palettes, gener-ic sans-ser-ifs, and round-ed abstract shapes. Paired with their brand attrib-ut-es, we worked with Glyph-ic to devel-op their own visu-al iden-ti-ty to estab-lish their point of view ear-ly in the company’s history.
See the full case study here: https://odibrand.agency/work/glyphic
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