BB Agency - Brand Book

Hey everyone,

We've recently revamped our website, which included refreshing our brand and visual identity. To solidify our company's identity and direction, we've revisited our values, mission, brand pillars, and tone of voice, updating them accordingly.

?? Visual Identity Refresh

• Logo Loyalty: We've held onto our logo, a cornerstone of our brand since 2016, as a nod to our enduring legacy amidst this sea of change. It's a symbol of our roots that we felt essential to preserve "for now".

• Palette Refresh: We've shifted our color scheme to a sleek Black and White, stepping away from the BB Dark Green of the past three years. Neon Green stays as a vibrant link to our "Green" heritage, complemented by the new "Purple Haze" for a touch of modern flair. This update isn't just about looks; it's about enhancing our marketing versatility and ensuring our client work shines through.

• Typography Tweaks: Our commitment to Lota Grotesque stands firm, echoing our broad reach. The shift to a 24pt base font is more than an update—it's a pledge to clarity, inclusivity, and accessibility in our communication.

• Partnership-Driven Dialogue: As our voice has evolved, so has our focus on meaningful collaborations and impactful endeavors. Our refreshed mission and values are a testament to our commitment to effecting real change, one digital solution at a time.

• Content Renaissance: Our aim is to be at the forefront of thought leadership, sharing the essence of our work and the authentic stories that emerge from our partnerships. It's about fostering a community grounded in shared wisdom and tangible experiences.

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We are BB Agency

We are a partner for digital evolution, merging creativity and technology for holistic growth.

We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.

Check us out at?www.bb.agency