Event Branding: College Ministry Kickoff ??

PHOTOGRAPHY | CREATIVE DIRECTION | DESIGN | SOCIAL MEDIA

The Salt Company Kickoff is an annual event that takes place the first week of classes inviting the entire University of Iowa campus to come meet new friends, learn about Jesus, and join a movement of college students passionate about living out their faith in community together. If you can’t tell from the photos, these students are bold, fun, intentional, and HYPED UP! My job was to match their energy in the visual branding and promotion of the event.

While the Salt Company is definitely a community and a movement, what makes it so appealing is the joy of knowing others & being known — aka, individual relationships. I wanted that to shine through the promotion of this event, so I opted to “cut out” the background and draw attention to the PEOPLE — because that is what students new to campus trying to find their people are actually looking for. Out of my 3 years of branding the Salt Company Kickoff, I think this one was by far my favorite!

Is there any better feeling than actually seeing your design in real life?? it was so fun to see this visual identity working hard on event-day: the entire campus was peppered with bright green t-shirts and it definitely got some attention!