Pail Ale - plaster branding and packaging concept

Today I'm sharing an older design that didn't really make the cut but it's still my favourite concept, so I couldn't resist showing it to you!

'Pail Ale' is a play on the name of a beer, but applied to their product which is plaster for house building. The design style we agreed on was modern retro, with a fresh humourous side which is a bit tongue in cheek.

The plaster is produced locally in Central Otago, New Zealand, and this is what I based this particular packaging and branding concept on.

The custom illustration in the background is done based on a Lake Dustan view, and all design elements of the pail are leading back to the star of the show - the locally made plaster, perfect for the local conditions.

This was a very fun project and I was given a huge creative freedom so I can't wait to show you some closeups of the logo and branding elements I created for them.

Want to start a project? Feel free to contact me at [email protected]