Masuga Rebrand + Interview!
Meet the new Masuga!
Masuga came to Odi with excep-tion-al clar-i-ty about who they were and want-ed to be. And they were just as clear about what was hold-ing them back.
For near-ly two decades, they had been focused on tech-ni-cal imple-men-ta-tion, doing web-site builds from sup-plied direc-tion. Now, they want-ed to posi-tion them-selves as sup-port-ing whole projects and cham-pi-oning their clients.
Check out the full case study here:
https://odibrand.agency/work/masuga
I also just sat down with Ryan, the Founder of Masuga to relive his experience of the rebrand. Find a clip from the episode below.
Stay tuned for the episode to drop here:
https://www.youtube.com/@FocusLabAgency/videos
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