Pointe Movement Studio

Pointe is a passion project representing a Beverly Hills elite dance club. I started this project as an exploration of what exclusivity means in design and how it's conveyed visually, also how exclusivity doesn't need to mean exclusionary. I explored this by using typography and layout choices representing basic, democratic tenets of design while the visual serves to connect with the specific audience.

I'm exploring this idea of exclusivity & inclusivity as a sort of workshop for a brand & product project I'm working on with a client where this is a central theme and thought it would be a cool opportunity to dive deeper and see what comes of it! More to come : )