Funfluent - Language Learning Branding ??

Discover Funfluent! ??

The perfect kids' app for learning languages! Embark on a new adventure by reading and listening books while learning a new language. With your trusted friend, Macca, they will guide you through your exciting language learning journey.

For this presentation, we want to showcase the branding for the Funfluent Mobile App. Firstly, the brand name Funfluent aims to display the joy of learning language in a fun way. We aim to bring that feeling of joy to kids who will use our app to learn a new language. Secondly, the mascot Macca is derived from the word "Macaw," like the parrot bird, and from "Maca," which means "reading" in Sundanese.

Additionally, for the visual identity, we use lots of bright colors to emphasize the "fun" for this brand and mobile app while still adhering to WCAG 2 principles.

We hope you enjoyed our presentation, as we will be posting more in the future!

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Check out the full presentation in our Behance here!

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Have a nice day ??

Orely
Driving results through data-driven visuals & illustration

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