Sharesies - Investing Mobile App - Rights Offers User Flow

Situation

Sharesies investors were taking part in corporate actions, called a ‘rights offer’. It’s where an investor is offered the rights to buy more shares in a company at a discounted price. Commonly, corporate actions can be complex and knowing whether they’re a good thing or not, can be tricky to work out.

Opportunity

• Investors were confused as to what it was and whether such a corporate action was a promising investment.

• Investors who held shares and were allocated rights automatically, missed out on an investment opportunity as they weren’t aware they had to first exercise their rights to buy shares.

Solution

• For first-time investors, display some education to tell them what a corporate action ‘rights offer’ is and how it works.

• Knowing where they are in the process is important, so we must tell investors who hold rights when they must exercise their rights.

• Always keep the user informed around what is happening and what to expect next.