eOne - Research and UX

Revamping eOne’s UX meant rethinking navigation from the ground up—we didn’t just draw up a sitemap; we dove in, imagining every click and scroll of eOne’s diverse customers. We set our minds to connect the dots between eOne’s vast products in a way that felt like second nature, guiding users smoothly from A to B, whether they needed a quick summary or a deep dive into the technical nitty-gritty.

We didn’t stop at blueprints. Real-world feedback through tree testing was our compass, steering the user experience to that sweet spot where intuition meets information. It was all about making sure that users found what they needed without a hitch.

Eight months of close collaboration spanned across branding, visual identity, communication, user research, user experience design, and interface design for the entire website, including over 70+ webpages, more than 200+ product visuals, and bespoke CMS development in WordPress allowing for incredible brand scalability.

Check out the case study: https://bb.agency/project/eone/

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