St. John the Beloved Master Logo

???????????? Brand identity for an urban, neighborhood church in Cincinnati.

St. John provides a first gospel experience for the irreligious, outsiders, and those who never saw themselves getting involved with Jesus or his church.

?? The client envisioned a classic, edgy logo that grabs attention and makes people wonder if St. John is a new brewery, coffee shop, or something else.

I created a combination mark based around an eagle holding the gospel to reference St. John - “the Eagle of Patmos”.

For the type, we went with a hand-drawn approach in an oval lockup.

?? The color palette is neutral and warm, consisting of an off-white and a soft black.