Aesthetic Approach

Suite of icons that express a human touch with their hint of personality and friendly flowing linework. The icons are meant to uplift the user who is typically using the app when experiencing a difficult life event. These happy icons bring light to the interface and compliment the giving environment that the app provides.

Donation Categories

Illustrated icons that feature each of the giving categories that can be found on the Gofundme app.

Tier 2 — Illustrated Icons

These higher fidelity icons have a bit more personality and detail, and have a roughened stroke edge to feel more hand drawn and human. They are used to illustrate some main features and categories throughout the app.

Giving Guarantee

Custom icon badge to represent the 100% guarantee that your funds will be donated to the cause.

Gofundme Case Study

Full breakdown of all features of the icon system so that the Gofundme team can continue to build out the icon system in the future.

Created with the epic team at Gofundme. It was an absolute pleasure and a great collaboration.

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