Brand Archetypes Spotlight: The Lover
Next up on our weekly brand archetype spotlight: The Lover ??
As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.
In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.
The Lover offers passion and the deepening of relationships. "The Lover" can feel odd for a brand, but think of Hallmark enabling its audience to heighten their relationships with the important people in their lives.
Shout out to these #b2b Lovers we know and love:
→ Surfe
→ Zoom
→ Figma
