User.com - Platform Redesign

Project details

About the client

User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion, by using a single data source for your customers and reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, dynamic page content, and many more.

The problem

The current implementation is inconsistent and not up-to-date with the latest trends. Some modules have a different look and style, even though they use the same template. Additionally, some interactions are not intuitive.

Goals

Establish a consistent design system based on an atomic approach
Stay current with the latest UI trends
Address any accessibility issues, particularly with regards to colors
Consistency between modules that use the same templates
Improve readability

Our process

As we had worked together before, I was already familiar with the background and all tech-related details related to the app's functionalities. We began with a kick-off call to establish the approach for redesigning the entire app. We divided all app modules into separate tasks and decided to meet weekly or bi-weekly, depending on our needs.