Tap tap go — McDonald's commercials

We partnered with Publicis Dubai to create four commercials for McDonald’s, showcasing the capabilities of their app that allows seamless ordering from home or on site with just a few taps.

The “tap” action — visually represented with bold typography and musically emphasized with custom composed music by Fabrizio Martini — guides viewers into an immersive, slightly surreal dimension where anything seems possible.

More on https://illo.tv/mcdonalds

Credits — Agency & Concept Publicis Dubai + Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano +?Illustration Arianna Cristiano & Jiaqi Wang + Animation Matteo Ruffinengo, Marco De Vecchi, Miguel D'Errico & Riccardo Chiara?+ Music Fabrizio Martini + Producers Daniel Ceballos &?Laura Mazzarino