When we were tasked with launching this campaign for Firewise Forest, our primary objective was to create a character that people could relate to, feel safe with, and confidently seek for guidance. After several illustrations, we decided on a sasquatch named Forest. He emerged as a kind-eyed, strong figure who appeared both friendly and approachable, yet also an expert in his field. For this campaign, we developed several variations of Forest in different poses, ensuring he could be effectively utilized across various platforms.

This initiative aims to ensure the safety of everyone in Spokane. We created Firewise Forest to inform the community about the free opportunities provided by Spokane Conservation District such as a free Firewise Assessment to help protect themselves and their neighbors by lessening the risk of wildfires.

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