Nori Logomark Details
We explored a?num-ber of con-cepts for Nori’s logo, includ-ing refine-ments to and recon-struc-tions of the exist-ing logo. But of all our explo-rations, one mark direc-tion stood?apart. ??
Nori’s new mark, Sea-weed, exudes Sci-ence-Backed San-guine (their brand's Single Most Important Thing) on mul-ti-ple lev-els:
The let-ter-mark smart-ly com-bines a?down-ward arrow into the shape of an ?“N," rep-re-sent-ing the brand name while also high-light-ing Nori’s ambi-tions for car-bon removal and its role as a?con-nec-tor in the indus-try.
The paths of the arrows form a?leaf shape in the neg-a-tive space, fur-ther dri-ving the brand’s con-nec-tion with the environment.
Click here to learn more about our work on the Nori rebrand.
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