Voiceflow Rebrand + Case Study
Voiceflow isn’t just the best; it’s making the best accessible, which is why the company focuses on building its technology for users, not executives. ??
While Voiceflow was loved by designers, it was struggling to be taken seriously by its developer community. It needed to adjust this perception so its product could be sold as a shared, collaborative platform.
With that in mind, we set out to create a brand identity that would clarify what the brand has to offer and bring it up to the caliber of its product, team, and technology, presenting the brand as the mission-critical solution for product teams building AI assistants.
Voiceflow’s chosen brand attributes — High-End, Opinionated, and Innovative — and its Creator and Explorer archetypes informed our brand concept, “Yes, and.”
This concept, inspired by improvisation, guided the rebrand and also served as a metaphor for their community, who are, in a way, improvisers themselves.
Click here to view the full case study.
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