Pilot 44 - Branding Digital

Here is how the branding and UI come together in Pilot44, a disruptive leader in the consulting industry. In the final stage of our collaboration, we embarked on translating the new branding into the UI design. Our goal was to maintain an editorial and clean aesthetic, with a grid-based structure for clearer content presentation. To test the optimal use of the newly defined brand elements, we designed the entire homepage, including 10 HubSpot modules and blog thumbnail designs, complete with usage instructions—wrapping it all up with a design system.

We aimed to develop a sophisticated and creative design language that resonated with Pilot44’s forward-thinking identity. The primary objective was to organize and present content in a way that was clear and concise, making it easily digestible for users. We incorporated subtle interactive elements to boost content understanding. Moreover, the combination of Radio Grotesk and IBM Plex Mono fonts used in a structured way added to design consistency.

This exploration confirmed that a clean design, featuring light neutral backgrounds with bold splashes of yellow, would create a striking impact without compromising on the message clarity. In fact, it facilitated the construction of a clear structure and hierarchy, proving essential in portraying Pilot44’s trustworthiness and expertise.

Check out the case study: https://bb.agency/project/pilot44/

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