Shiner Bock - Ram Illustration

Shiner Bock, the beloved flagship beer of Texas' oldest independent brewery, is a cherished icon.

Widakk Design Studio was honored to be entrusted with the task of reimagining the iconic ram illustration for Shiner Bock.

This project was part of a larger campaign, "It's a Texas Thing," crafted by the talented team at Bakery Agency. The rollout of Spoetzl Brewery's revamped Shiner Bock cans marks a significant milestone in the brand's journey, seamlessly blending tradition and innovation to captivate beer enthusiasts across the nation. As consumers eagerly embrace the updated packaging, Shiner Bock reaffirms its enduring status as a cornerstone of Texas' brewing heritage.

The artist Dalibor Momcilovic, a long-time collaborator of Widakk Design Studio, played a vital role in executing this illustration with the care and reverence it deserves. The project was a delightful?endeavor, infusing the timeless spirit of Shiner Bock into a fresh visual identity that will continue to inspire and delight beer lovers for generations to come.