Smith & Smith Business Cards

These business cards were made for Smith & Smith Personal Styling.

Focusing on simplicity and style, this design is meant to counteract the "busyness" of their luxury competitors branding. This is achieved by emphasizing what matters, cutting what doesn't, and making their sense of style clear. It's harder to see here but the color palette is a super rich plum (#2D1928) almost black but distinctly not, which adds a touch of elegance.