The 1910 Genetics logo

The 1910 Genetics logo: an elegant solution for a natural sequence of discovery potential.

Our main priority was helping 1910 Genetics break away from the cliche of corporate pharmaceuticals - the monotonous visual dynamic, grounded in a bland aesthetic that borders on muddled neutrality. ?

? Aided by the colors and typography, we incorporated all the legacy elements the client insisted on as well, using them either as highlights or as the base building blocks throughout our design (Burgundy Red, and the DNA sequence hidden in the number 9).

Case study: https://www.fiftyseven.co/case/1910-genetics