Social Campaign - Paid and Organic

HUSTL. Banking at the pace of passion.

Social Strategy

As a new brand, HUSTL entered the market without existing brand awareness. Our Market Entry Strategy activation relied on paid and organic media to introduce the brand into the market, with the goal of creating brand awareness and resonance with our target audience and generating leads and conversions in the form of applications as well as new members and their accounts.?

Organic and paid digital media were activated to engage HUSTL's skilled freelance audience by executing two overarching campaigns:

1. Tell the story of HUSTL.

HUSTL was born from a desire to recognize and support skilled independent freelancers who work hard and earn their success.

This was achieved by getting the HUSTL brand in front of our audience and telling the story of HUSTL through paid placements on Instagram, Facebook, LinkedIn, and Google Search Ads. We shared HUSTL's mission, vision, and values and illustrated the brand's dedication to the skilled freelance community.

2. Share HUSTL's unique value proposition.?

HUSTL was built to serve independent, skilled freelancers. Just like our members, we continue to build on the foundations of HUSTL, listen to the needs and wants of our members, and provide the best experience possible.

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