Learn How to Direct Attention with Gutenberg Principle

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Understanding Design Patterns: The Gutenberg Diagram and Z-Pattern Theory ??

The Gutenberg Diagram identifies a common viewing pattern where attention is highest in the top left and bottom right, while the bottom left is often overlooked. ??

Building on this, the Z Pattern Theory is ideal for simple designs with a strong call-to-action, guiding the viewer's eye in a "Z" shape across the content. ??

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